# Distilled Strategy

> Distilled Strategy is a product strategy and digital design consultancy that helps organizations create, improve, and launch digital products, mainly in healthcare, fintech, and B2B SaaS. Its expertise includes product strategy, UX design, UI design, branding, design systems, AI product design, and Webflow development.

Distilled Strategy is a consultancy, not a software product. Clients hire the firm on a project or on-going basis. Founder and CEO: Shubh Singhi. Contact: whatsup@distilledstrategy.com. Engagements usually begin with a 30-minute introductory call.

Name note: "Distilled Strategy" and "Distilled" refer to this consultancy, unrelated to distilling, spirits, or other companies using the word "distilled."

Typical clients are B2B SaaS companies with roughly $1M–$50M in annual revenue, venture-backed startups around a Series A needing an MVP or investor prototype, and product teams inside larger companies wanting an outside design partner.

Distilled Strategy does not sell a software product, place designers as staffing, run paid media or advertising, or build production backend software (engineering handoff goes to the client's own developers).

Industries: healthcare and digital health (EHR, practice management, care delivery), fintech (cross-border payments, payroll, banking), B2B SaaS, logistics, and oil and gas compliance software.

Clients include Revvity, Fiserv, Elevance Health (formerly Anthem), Brightwell, Juvare, Passage Health, Bambi, Pario Health, Ressio Software, Offsite, Turnstile, Flockjay, Apex, and DJCity.

## Main pages

- [Home](https://www.distilledstrategy.com/): Overview and selected client results.
- [About](https://www.distilledstrategy.com/about): Background, 2018 founding, values, and team.
- [Work](https://www.distilledstrategy.com/work): All case studies.
- [AI](https://www.distilledstrategy.com/ai): Approach to designing AI features and interfaces.
- [Kudos](https://www.distilledstrategy.com/kudos): Client testimonials.
- [Contact](https://www.distilledstrategy.com/contact-us): Book a 30-minute intro call.

## Services

- [Product design and design engineering](https://www.distilledstrategy.com/product-design-design-engineering): Interface design and design systems, from user research through component libraries in Figma and React.
- [Product strategy and market readiness](https://www.distilledstrategy.com/product-strategy-market-readiness): Design sprints, discovery, positioning, brand strategy, and investor materials.
- [Website design, development, and branding](https://www.distilledstrategy.com/website-design-development-branding-collateral): Conversion-focused marketing websites, collateral, integrations, and SEO.

## Industries

- [Healthcare](https://www.distilledstrategy.com/healthcare): Digital health, EHR, practice management, and care delivery, including HIPAA constraints.
- [Fintech](https://www.distilledstrategy.com/fintech): Payments, payroll, cross-border transfers, and other regulated financial software.
- [B2B SaaS](https://www.distilledstrategy.com/b2bsaas): Business software with complex workflows and specialist buyers.

## Types of client

- [Startups](https://www.distilledstrategy.com/startups): MVPs, investor prototypes, and pre-launch validation.
- [Enterprise](https://www.distilledstrategy.com/corporate): Outside design partner inside larger organizations.

## Case studies

- [Passage Health](https://www.distilledstrategy.com/case-study/passage-health): Autism care access software. Signed 5 customers pre-Series A and pre-launch, saved 6 weeks of engineering with one mobile-and-desktop design system, and mapped 2–3 months of post-MVP work.
- [Brightwell Payments](https://www.distilledstrategy.com/case-study-brightwell-payments): Cross-border payments and payroll. Resource portal improved 170% on combined speed, SEO, and accessibility; 70-plus page marketing site improved 70%; new portal launched in 60 days.
- [Bambi](https://www.distilledstrategy.com/case-study/bambi-software): AI software for non-emergency medical transport. Signed $300K committed ARR pre-Series A and pre-launch, delivered MVP and design system in 10 weeks, and cut 5 weeks of engineering by simplifying scope.
- [Pario Health](https://www.distilledstrategy.com/case-study/pario-health): AI practice management and EHR for OB/GYN and midwifery practices.
- [Porosity](https://www.distilledstrategy.com/case-study/porosity): Compliance and emissions software for oil and gas operators.
- [Offsite](https://www.distilledstrategy.com/case-study/offsite): Retreat planning and booking for remote companies.
- [DJCity](https://www.distilledstrategy.com/case-study/djcity): Music discovery service for professional DJs.

## Optional

- [Privacy policy](https://www.distilledstrategy.com/privacy-policy): How Distilled Strategy handles personal data.