Here to drive progress for companies built to solve meaningful problems.

From product strategy and design to marketing and applied AI, we help mission-driven B2B teams ship world-class products. 

We only work with companies solving real, human problems: no crypto, no gambling, no business or industry that doesn’t net meaningful value-add to the world.

Our values in action

No bloat. keep it simple.

Distilled Strategy exists to help organizations simplify their product experience and messaging so that their target market can easily use their product and understand why it exists.

Tangible deliverables: show don’t tell.

We share work-in-progress early because momentum is more valuable than perfection.

Take the work seriously, not yourself.

We care deeply about quality and not about being the smartest one talking.

High autonomy. High expectations.

Senior talent only. That means full ownership, real accountability, and the freedom that comes with both.

Celebrate the successes of everyone around us

We notice when people do great work and we say so. Loudly.

Amazing talent knows no borders

We hire from everywhere because the best ideas don't come from one place. Different perspectives make us smarter.

Shubh Singhi

Founder & CEO

Rachelle Joya-Licup

Head of Operations

Romain R

Design Lead

Vanessa Yim

UX Designer

Anezka Virani

Design Strategist

Ashutosh Jadhav

Senior Product Designer

Mayank Jain

Senior Product Designer

Jam Cataluña

Operations Manager

Get shit done, have some fun!

From product strategy and design to marketing and applied AI, we help mission-driven healthcare, fintech, and other B2B teams ship world-class products.

Common questions, answered

What types of clients and industries do you serve?

Distilled Strategy is a high-velocity design and strategy partner for the world’s most complex industries: Fintech, HealthTech, and B2B SaaS. We help startups and enterprises move from archaic and clunky to intuitive and fundable. Our work has helped clients raise over $170M+, and we pair strategic design with emerging tools—AI included—to modernize how businesses operate and grow.

What is your design process and philosophy?

We don't just make things pretty, we make them make sense. From discovery and AI exploration to design sprints and scalable systems, we distill the complex into something your market can actually use, with no bloat and momentum over perfection.

Do you only design products?

No. Our work spans product strategy, UX design, AI experiences, marketing websites, and brand storytelling. The goal is to shape both the product experience and the story that helps it succeed.

What is it like to work with Distilled Strategy?

Our clients describe us as thoughtful, collaborative, and deeply invested in their success. We work as an extension of your team and believe the best outcomes come from true partnership.

How large is your team and where is your team located?

We're a small but mighty remote team of senior specialists spread across India, the Philippines, Canada, and the United States. We believe you produce your best work when given the freedom to work with a team you’d actually love to hang out with "off the clock". We take our work seriously, but not ourselves.

How much does Distilled Strategy charge?

It depends on what you need, with project-based and retainer options to match your stage and goals. Tell us what you're building and we'll put together a quote that fits.