About us

Get sh!t done. Have some fun.

We believe that designing world class products shouldn't be mutually exclusive with having fun along the way. We aspire to bring some levity alongside the world class digital design and product strategy we deliver for healthcare, fintech, B2B SaaS, and startup clients.

A collage of photos of people and animals.
Founded in
ATL
SINCE 2018

But working from anywhere in the world ;)

MISSION & VALUES

We help the good guys win with delightful product design, product strategy, and UX design. But we leave all the bloat out!

Take the work seriously, not yourself.

Celebrate the successes of everyone around us

No bloat: keep it simple.

Tangible deliverables: show don’t Tell.

THE TEAM

We've worked with startups and mid market clients across the healthcare, fintech, and B2B SaaS sectors and we do it all. From product strategy consulting, product design, UX design, and more, our clients trust us as their UX design and strategy agency of record.

A man standing in front of a gray wall.
Shubh Singhi
Founder & CEO
A smiling man in a blue shirt and tie.
Ro Resplendino
Design Lead
A woman with long black hair smiling at the camera.
Vanessa Yim
Designer
A close up of a person with a cell phone.
Rachelle Joya-Licup
Project Manager
A man with a camera on a balcony.
Robert Covaci
Senior Designer
A woman with long hair wearing a turtle neck sweater.
Anezka Virani
UX Strategist
A man with tattoos on his arms posing for a picture.
Andrei Dobre
Project Manager
A man standing in front of a brown wall.
Armando Ascione
Development